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Old way in businessWhilst convalescing after my operation (see previous post), I had the time to watch a lot of movies, some new and some old favourites. One of those movies I watched whilst recuperating was the Tom Cruise film The Last Samurai. Now I am not here to extoll the virtues of the film, which I personally think is pretty darn good. The director Ed Zwick has a particular talent for historical sweeping epics. No, what intrigued me was the central premise, the battle between Tradition and Modernisation.

The Samurai, the bastions of tradition and Japan’s gentleman elite, were being eradicated forcefully by the rush to modernism, Westernise and commercialise Japan in the 19th Century. The upshot of the movie is that after wiping out the last of the Samurai in a brutal battle, the Emperor realises that you can have both tradition and modernity and you don’t have to rush into these changes. Indeed, some elements of tradition are actually good for health of the nation.

I frequently feel that sense of battle with ourselves at the Perfect Gentleman and what we are trying to do. We are not about stuffy, old, out of date attitudes or dusty elitist tradition. We are about time tested and effective skills and knowledge that makes not only yourself successful as a man but also the world a better and more effective place.

It is about building the balance between, modern and tradition; between overwhelming speed of life and the taking the time to do things slowly and with breathes; between the isolated bubble of technology and the time to engage with the physical environment.

It is knowing the rules of etiquette and manners, not because of tradition or stuffiness; but because they make the world a nicer place to operate in. Common manners and kindness lift not only other hearts and spirits but your own. We are not alone in this mission, with people such as David Gandy (Here), Tom Ford (here) writing about it, there is an upsurge and a slow but steady rise in the skills of being a Gentleman.

The Gentleman has a history dating back a 1000 years, is a constantly changing flow of details but it is based on 13 Key principles, which are as true then as they are today, they are:-


These are the building blocks, these are our manifesto, in fact I think its time we stated our manifesto, so I have put it up on both here (Code of the Gentleman) and on our main site (The Perfect Gentleman) and you be able to find it anywhere that we operate and alongside our mission it will be the guiding principle with regards to everything we do.

The Perfect Gentleman’s Manifesto, take it to heart,  live it breath it and help it make you stand with your head held high and purpose in your step.

Don’t let the knowledge and traditions, go the way of the Samurai, as long as we take breath here at PG, we shall make sure that there will never be The Last Gentleman…..

Respectfully as always yours,


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